The New JOOLA Vision Series: A Game-Changer for Intermediate Players
Add this one to your Holiday Gift Guide — the JOOLA Vision Series is where quality meets affordability for every level of player.
As someone who’s spent the last six years helping brands grow within the pickleball industry — and as an intermediate player myself who loves to compete (and laugh!) at our local courts — I’m always on the lookout for products that truly meet players where they are.
When friends ask me what paddle they should buy once they’ve moved past the beginner stage, I know they’re looking for something that’s high quality but not ready to invest $200+ in their game. That’s why I’m genuinely excited to share that JOOLA — one of the most trusted names in the game — just launched a new line that hits the sweet spot between performance, innovation, and affordability.
Introducing the JOOLA Vision Series Collection, the centerpiece of their new “Play With Vision” campaign.
This release celebrates the many ways players experience fun on the court — from competitive tournament wins to weekend doubles matches with friends. It’s a beautiful reflection of how diverse the pickleball community has become, and I love how JOOLA captured that energy through both the campaign and product design.
I can’t wait for our Pickleball in the Sun Ambassadors to get their hands on these paddles and start sharing them with their communities across the country.
About the Vision Series
The Vision Series Collection includes three distinct models — Hyperion Vision, Heat Vision, and Double Vision — designed to evolve with your game.
Price range: $89.95–$139.95 — a huge win for intermediate players ready to upgrade without overspending.
Hyperion Vision
Ideal for control and finesse, featuring a textured carbon fiber surface for precision and consistency.
Heat Vision
The all-around performer, combining power and touch thanks to JOOLA’s SK Film Technology for a larger sweet spot.
Double Vision
The power player, with JOOLA’s new Aramid Surface that adds speed and stability (a dream for former tennis players).
Why This Launch Stands Out
The JOOLA Vision Series delivers professional-grade quality and design at an accessible price — giving players the chance to elevate their game with high-performance paddles that fit a range of budgets. The Hyperion Vision and Heat Vision models both come in under the $100 mark, while the Double Vision rounds out the collection at a still-great price point of $119.95, offering added power and advanced materials for competitive players.
As someone who’s spent years helping brands grow in pickleball and guiding players toward equipment that matches their level and goals, I love seeing JOOLA create a product line that allows players to grow within one brand — from their first intermediate paddle to the elite models trusted by pros.
For media outlets and editors curating their Holiday Gift Guides, this collection checks every box: thoughtful innovation, sleek design, and multiple price points to fit every player’s journey.
Media Assets: Access the full press release, product photos, and logos HERE.
For media inquiries and details about JOOLA’s affiliate program, email me at laura@pickleballinthesun.com
